Projects

Over a decade at one company tells a story. That's not inertia. It's investment.

I joined Lucid as their first designer and grew alongside it, from early-stage execution to directing UX strategy across a multi-product enterprise ecosystem. Over that time I've had the rare chance to see what it actually takes to scale a product, a team, and a design culture. The roles changed. The commitment didn't.

Along the way I've led teams, built systems, shaped strategy, and tried to keep the human element intact through all of it.

The work below traces that arc.

MAR 2023 – PRESENT

Lucid

Director of User Experience, Enterprise & Suite Strategy

Executive partnership, enterprise expansion, and long-term product vision.

  • Enterprise expansion. Directed UX strategy for the suite's advanced security and compliance tier. Designed admin flows that accelerated a 7-figure enterprise sales pipeline and secured major Fortune 100 expansions.

  • Prototyping the vision. Partnered with the C-suite to visualize the 3-year roadmap. Directed executive concept cars that catalyzed core suite innovations including Universal Canvas and Team Spaces.

  • Strategic ecosystems. Scaled top-tier partner integrations to 300,000+ active users. Acted as the bridge between executive strategy and scrum execution, stepping in to lead UX for Dev Platform and APIs to maintain engineering velocity.

MAR 2021 – MAR 2023

Lucid

Senior Manager, User Experience

Frictionless purchasing, suite-wide consistency, and scaling leadership.

  • Unlocking 8-figure revenue. Led the design strategy for In-Product Purchasing and Licensing 2.0. Streamlining the admin upgrade path unlocked a projected $20M+ ARR stream.

  • Org scaling and acquisitions. Managed 9 direct reports and coached multiple ICs into their first management roles. Navigated design organization and product transitions through the Lucidpress acquisition and spin-off.

  • Suite-wide standardization. Directed a cross-team initiative that increased consistent design component use by 29% and drove accessibility compliance to unblock global enterprise sales.

NOV 2019 – MAR 2021

Lucid

Manager, User Experience

Scaling UX operations, establishing global systems, and founding UX research.

  • Building the UX organization. Grew the design team from 3 to 10+ direct reports and built the company's dedicated User Research practice from the ground up.

  • Design systems and Figma migration. Led the organizational transition to Figma. Championed an 8px base grid and unified 350+ global components to accelerate design-to-engineering handoff.

  • Global brand unification. Directed the product-side execution of a company-wide visual rebrand, bridging silos across marketing, product, and QA to ship ahead of schedule.

OCT 2013 – NOV 2019

Lucid

Lead Product Designer, IC

Early-stage architecture, high-volume delivery, and unlocking early sales.

  • The Lucidpress foundation. Operated as the primary UX architect for Lucidpress. Designed complex data automation workflows that drove the product's highest sales year and built the foundational maturity that led to its successful acquisition.

  • Suite architecture. Designed the conceptual vision for the core document platform, establishing UX patterns that became the standard across the flagship multi-million-user product line.

  • High-velocity execution. Supported up to 5 simultaneous development teams through massive architectural codebase migrations without dedicated UX support.